BLACK FRIDAY • A DARK TIME FOR SUSTAINABLE BUSINESSES

Black Friday is almost here.

For many, it’s a quick dopamine hit.

For small business, it can be devastating.

Discounting our work at the busiest time of year erases crucial income that keeps independent brands alive.

When big brands flood feeds with urgency and excess, small makers get buried beneath the noise.

We craft small-batch ethically certified clothing, original art and jewellery in our Australian studio.

We are stitching our own path, not competing in a race to the bottom.

We offer fair, permanent value: signup rewards, thoughtful bundles, transparency and real service. Not pressure.

Choosing to shop responsibly helps us exist as a true alternative to mass production.

Learn who we are, what we stand for, and why your support matters x