keegan is a Melbourne made Women’s clothing label valuing originality, quality & slow fashion. Relaxed tailoring, minimalist silhouettes & statement hardware form Keegan’s trademark aesthetic. Comfort, style and versatility are integral to each Keegan design.


Launching in 2013, the label has shown 16 collections & has a retail store located in Fitzroy North.



keegan uses only local manufacturing, favouring the use of natural fibres to produce quality timeless pieces. Our garments are predominantly manufactured in-house & our busy studio is completely open for public viewing within our retail space. This grants the customer complete access to the evolution of each garment, from design, pattern making & sewing, through to finished garment. In doing so, we aim to forge a more meaningful relationship between customer, maker & product. When our studio is busy, we occasionally outsource production work to an independent factory within Melbourne. Our button-holing, eyeleting & laser cutting are outsourced within Australia.



Manufacturing predominantly in-house means we can produce in small runs, to meet demand, rather than mass producing each product. Our garments are designed with longevity in mind, from the timeless cut & aesthetic, to the way each piece is constructed.

Each year we produce a tran-seasonal collection, designed for layering & year-round wear.

 Waste reduction is important to us, therefore we mostly use bio-degradable materials & during cutting, all usable off-cuts are collected & stored for future projects, or donated. Any pattern-making paper offcuts are collected and composted. We also use compostable mailing satchels for 90% of our online orders.



We love celebrating Australia design and stock a careful selection of local jewellery & footwear labels in store.


Our knitwear is produced through a collaboration with knitter Tanja Kozub. Each piece is hand crafted in her Mornington Peninsula studio in small numbers & hand delivered to our store. Many of the yarns used to create the garments are locally sourced, particularly the Alpaca, which is farmed and spun nearby on the Peninsula.

~ You can visit our store & open studio at 368 Queens Pde, Fitzroy North, VIC ~